The coronavirus (COVID-19) pandemic has brought about massive, rapid changes to the way people in the UK live their lives. Talon’s Ada platform provides valuable insights that help our clients and partners to better understand audience movements and behaviours during this time. By accessing clean, accurate, and comprehensive data and combining it with intelligent data science models, Ada reveals the real impact that COVID-19, and the measures taken to limit its spread, are having on the way people interact with places of interest and Out of Home environments across the UK. By reporting on a weekly basis, our goal is to deliver consistent and essential information which will help businesses to make more informed decisions during this period of uncertainty.